Our process - How we work

We know the market and understand what makes it tick- and more importantly, what it needs. Our first step is to deep dive on the job to be done by a new product, immersing ourselves in the workflow and expertise that defines the current state. We spend two weeks gathering critical information and formulating how things could be better.

We assess and learn from this to create a product thesis which captures opportunities and challenges presented by our research. We interview, research, think and learn until we believe the thesis properly captures the whole of the opportunity.

Once discovery is complete, we create a minimized experimentation plan which includes estimated resources, high-level technical architecture, and a target timeline.

Based off of our product thesis, we develop a flexible experimenation plan with tolerances for unexpected changes in direction and strategy. We focus on the features that are essential to learn as quickly as possible without compromising long-term scalability.

We find brilliant contributors to envision, build, and iterate on the experimentation plan. When our experiments are successful, we quickly pivot to building a functional, production-grade prototype with minimal features.

Builds are full of surprises, excitement, fun, and curiosity. We embrace failure and changes in direction as evidence that the process is working as intended. Raw creative potential crashes against constraints. A startup is born.

After the initial implementation and build, the team moves into an iterative development model which allows the product to evolve alongside the market. Our team continues to develop new features and support the product as it grows.

Our operations team and extensive sales network support the progress of the nascent new business. Stability and know-how from veteran founders and capital investors create diverse opportunity for growth.